Let’s paint the picture.
You’re thinking of renting a boat to enjoy quality time on the water with your loved ones. But first, you need to get a boating license.
You Google how to get boating license in your state.
This is how you discover BoatED.com
During the registration process, you discover a course upsell called
What you see above, is an interactive upsell modal that has been released for over a year.
During this time, over 70% of traffic upgraded to iLearnToBoat.
Despite its success, we received multiple complaints.
Not from one, but from 5 different States of America.
“Boat course is supposed to be about educating people on the importance of safety. We’re afraid that with iLearnToBoat, people are rushing and skipping through content. Resulting in people operating boats without being cautious. ”
Solution
So, what changed?
1.Highlighted other benefits of the course:
Ability to print license upon completion
Interactive learning experience
Ability to learn at your own pace
Content is easier to digest
2. Created sustainable design
Prior to this project, we did not have a Design System.
So I used this opportunity to build one.
Which resulted in:
Cohesive look across the entire product
Consistent typography, colours, buttons, modals, and radius
Equal spacing by applying 8 point grid
Developers having an easier time to implement designs
3. Added social proof
People are more likelier to buy products others love and trust.
iLearnToBoat has over 26,000 five star reviews, which is a testimate to how great the product is.
Process
Now that you’ve seen the final result, it is time to dive into how I got here.
High level process:
Sprints x 2
Iterations x 5
User Testing x 3
ASYNC communication via Loom and Slack
Constraints
Avoid using words like fast, gamification, and speed
Keep iLearnToBoat branding
Challenges
At Kalkomey culture is surrounded around getting together over a Zoom call. Without clear agendas or post meetings notes.
Resulting in staff spending 60-80% of the time on the calls.
Designers and Engineers are forced to do work in 30 to 60 minute increments of time.