Available for lead, fractional & freelance work

Creating impact through design.

I turn big (and messy) ideas into products people love. From research and validation to shipping and growth. 

Anna O.G.*Oleksiyevna Gordiyevska

Lead Product Designer · Storyteller · Speaker · Mentor

Anna smiling at home, holding a pink iPad and pencil, wearing pastel tie-dye overalls

Highlight reel...

  • Experience Over 6 years of experience in research to shipping 0 -> 1.
    Industries: fintech, health, education, government & proptech. 
  • Realtor.ca Led 3 net-new experience to expand streams of revenue on a platform that reaches 633M people annually.
  • CIBC Reduced onboarding journey for commercial banking clients from 3-5 weeks, to 7 days or less. 
  • Environment Redesigned old volunteer manager to get rid of paper records. Resulting in 600%+ increase in reported volunteering hours.

CASE STUDIES

My impact so far...

REALTOR.ca · Lead Product Designer · 2025–2026

3 net-new revenues for REALTOR.ca

Led a team of four through three new revenue lines. 
1. Mortgage
2. Insurance
3. Advertising

All while keeping core experience not interrupted, or breaking people's trust.

  • Product strategy
  • Team leadership
  • Monetization
Learn More

REALTOR.ca · 2025–2026

Modernization plan

UI-kit design system first, then an AI-ready system wired to engineering, then deeper UX revamps.

Learn More
Kalkomey Volunteer Manager case study: coming soon

Kalkomey · 2024–2025

600% increase in reported volunteer hours

Research to hi-fi redesign of Volunteer Manager 1.0. Reported volunteer hours went up 600%.

Coming Soon

Gov. of BC · via Deloitte ·  2023-2024

Net-new portal for youth in foster care

Now those folks can access their benefits, regardless of where they live in British Columbia. 

Learn More

CIBC · via Deloitte ·  2022-2023

From 3-5 weeks to 7 days or less 

Sole product designer for CIBC's commercial banking onboarding client experience.

Learn More

How I add value...

I work with entrepreneurs, startups, nonprofits and product teams.
From an idea all the way to product that drives revenue and makes people's lives a smidge easier.

Product design

Research, flows, prototypes and hi-fi UI. Because without research, you're risking looking like a fool. 

Brand & identity

Logo, voice and visual system that people right away understand what your business stands for.

Collaborating with AI

I teach what work to outsource to AI, and how to keep humans in the driver seat.

Fractional design leadership

Strategy, stakeholder alignment, team coaching and enabling business growth. Without a full-time hire.

What people say...

“A deep thinker with a methodical design process and an infectiously uplifting personality – that’s who you’re getting when you engage Anna O.G.”
Lida PreymaFounder & CEO, Celandaire
“I would not hesitate to work with Anna again. I'm glad to have had the opportunity to get to know her – she's a great addition to any design team and such a pleasure to work with.”
Kyle CollinsDirector of CX, WSIB

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How I make an impact...

  • SpeakingKeynote for UX design & research students, Toronto Metropolitan University, Carleton University, and Humber College. Talks, panels and workshops. Presenting
  • MentoringI've helped 50+ students land their first product design jobs. Portfolio reviews, career strategy, interview prep. Coaching
  • WritingNotes on design leadership, AI in the workflow, and building a career.  Reading

This folio was made with AI, directed by a human.
I use AI to take on the tedious parts of design work,  this site included. All while keeping humans in the driver's seat.
Every word here has been written by yours truly. 

Have a vision? Let's give it shape.

Lead and fractional roles, freelance projects, talks or a coffee chat — tell me what you're working on.

Based near Ottawa, Canada · Working remotely