Lead Product Designer · Storyteller · Speaker · Mentor
Research, brand and product design for founders and small teams. Most recently: 3 new revenue lines for Canada's #1 real estate site.
Anna O.G.* on LinkedIn (opens in a new tab)Oleksiyevna Gordiyevska
Research to shipping, 0 → 1. Fintech, health, education, government and proptech, from solo designer to leading a team.
Real estate
Led 3 net-new revenue experiences on a platform with 633M visits a year.
Banking
Cut onboarding for commercial banking clients from 3–5 weeks to 7 days or less.
Environment
Replaced paper volunteer records with in-product logging: 600% increase in recorded volunteer hours.
Government
Designed a net-new benefits portal for youth formerly in foster care, so they can reach supports anywhere in BC.
CASE STUDIES
REALTOR.ca · Lead Product Designer · 2025–2026
Led a team of four through three new revenue lines.
1. Mortgage
2. Insurance
3. Advertising
All while keeping core experience not interrupted, or breaking people's trust.
REALTOR.ca · 2025–2026
UI-kit design system first, then an AI-ready system wired to engineering, then deeper UX revamps.
Learn More
Kalkomey · 2024–2025
Research to hi-fi redesign of Volunteer Manager 1.0. Reported volunteer hours went up 600%.
Coming SoonGov. of BC · via Deloitte · 2023-2024
Now those folks can access their benefits, regardless of where they live in British Columbia.
Learn MoreCIBC · via Deloitte · 2022-2023
Sole product designer for CIBC's commercial banking onboarding client experience.
Learn MoreResearch, flows, prototypes and hi-fi UI. Because without research, you're risking looking like a fool.
Logo, voice and visual system that people right away understand what your business stands for.
I teach what work to outsource to AI, and how to keep humans in the driver seat.
Strategy, stakeholder alignment, team coaching and enabling business growth. Without a full-time hire.
“A deep thinker with a methodical design process and an infectiously uplifting personality – that’s who you’re getting when you engage Anna O.G.”
Lida Preyma on LinkedIn (opens in a new tab)Founder & CEO, Celandaire
“I would not hesitate to work with Anna again. I'm glad to have had the opportunity to get to know her – she's a great addition to any design team and such a pleasure to work with.”
Kyle Collins on LinkedIn (opens in a new tab)Director of CX, WSIB
“If I could describe Anna in one sentence, I’d say she’s the kind of manager every junior designer hopes they get. From day one, she somehow managed to make me feel both supported and challenged at the same time.”
Heidi Martin on LinkedIn (opens in a new tab)Jr. Product Designer, REALTOR.ca
“Part of my success in getting the job of my dreams is thanks to Anna. I am happy I met her, and I cannot thank her enough for that.”
Iryna Lototskyy on LinkedIn (opens in a new tab)Lead Product Designer, ProtoWeave
“Anna is not only a talented designer but also a collaborative team player, always ready to share insightful feedback and new ideas. […] She possesses a rare combination of creativity and technical proficiency.”
Bukky Olawepo on LinkedIn (opens in a new tab)Sr. Service Designer, Government of Alberta
“One of Anna’s standout qualities as a designer is her genuine passion for helping others. She is a strong advocate for users and takes personal pride in helping those around her grow and succeed.”
Joel Cook on LinkedIn (opens in a new tab)Sr. AI Product Designer
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This folio was made with AI, directed by a human.
I use AI to take on the tedious parts of design work, this site included. All while keeping humans in the driver's seat.
Every word here has been written by yours truly.
Claude Code
GitHub
Lead and fractional roles, freelance projects, talks or a coffee chat — tell me what you're working on.
Based near Ottawa, Canada · Working remotely